OVERVIEW.
Client Overview
Southmoor Elementary, part of Denver Public Schools (DPS), fosters academic excellence and celebrates diversity. To better serve its growing community of students, parents, and staff, Southmoor needed a modernized website that was user-friendly, mobile-optimized, and equipped with new functionality.
The Challenge
The original site, built on an outdated DPS template, presented several challenges:
Poor Navigation: Essential information was difficult to find.
Limited Functionality: No e-commerce platform or interactive features to engage parents and staff.
Outdated Design: The visual layout was not mobile-friendly or reflective of Southmoor’s vibrant community.
Cumbersome Content Management: Updating content was time-consuming for the administrative team.
The Solution: A Streamlined, Modern Digital Hub
The redesign focused on improving the user experience and enhancing functionality to better serve the school community. Key enhancements included:
Simplified Navigation: A reorganized structure made it easier for parents to find resources and stay informed.
Responsive Design: The new website delivers a seamless experience across devices.
E-Commerce Integration: A new online shop enables easy purchases of school merchandise and supports fundraising.
Enhanced CMS: The back-end empowers the Southmoor team to manage and update content with ease.
Results & Impact
35% Increase in Website Traffic: More parents and community members are engaging with the site.
Improved Information Accessibility: Parents can easily access essential updates, reducing routine inquiries.
Increased PTO Sales: The online shop has boosted merchandise sales and fundraising efforts.
Higher Parent Engagement: New features like event calendars and sign-up forms have increased community involvement.
Conclusion
The redesigned Southmoor Elementary website is now a dynamic, user-friendly platform that serves as a central hub for parents, staff, and students. The intuitive design, improved functionality, and easy content management ensure that the site continues to meet the evolving needs of the community.
Project Highlights:
Platform: Custom WordPress Template (or relevant CMS if applicable)
Duration: 4-5 months
Key Integrations: E-Commerce, Event Calendars, Volunteer Sign-Ups
Results: Increased engagement, streamlined operations, and a more connected school community
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