OVERVIEW.
Client Overview
The Archbishop Iakovos Leadership 100 Fund (Leadership 100) supports the advancement of the Orthodox Faith and Hellenism in America. Since 1984, Leadership 100 has granted over $83 million to the Greek Orthodox Archdiocese of America and affiliated institutions. With a growing membership and evolving digital needs, Leadership 100 required a modernized online presence to improve user experience, streamline office operations, and increase online contributions.
The Challenge
The original L100.org website was outdated and lacked essential functionality. Members could not make online contributions or purchase conference tickets, and the site’s navigation made it difficult to access key information. Additionally, email open rates and user engagement had plateaued, and the administrative team struggled to manage content efficiently due to an outdated CMS.
The Solution: Squarespace for Scalability and Elegance
We selected Squarespace as the platform due to its clean design options, intuitive back-end, and robust e-commerce capabilities. Our primary objectives included:
Creating a visually appealing, mobile-responsive website aligned with Leadership 100’s mission.
Implementing secure payment processing for online membership contributions and conference ticket purchases.
Integrating email marketing tools to boost audience engagement.
Empowering the L100 office team to manage the website independently.
Key Enhancements
1. UX/UI Revamp
We restructured the site’s navigation, simplified access to key information, and introduced high-quality visuals to reflect L100’s rich history. The new design ensures a seamless experience across devices.
2. E-Commerce Integration
The addition of secure payment gateways now allows members to make contributions and purchase tickets online, reducing administrative workload and streamlining financial operations.
3. Email Marketing & Analytics
We integrated the website with Squarespace's email marketing platform and built sophisticated analytics dashboards to track website visits, user behavior, and email engagement. Since the relaunch, email open rates have reached record highs.
Results & Impact
67% Increase in Website Traffic: Year-over-year visits continue to grow, reflecting higher user engagement.
Seamless Online Payments: Over 85% of contributions and ticket sales are now processed online.
Higher Email Engagement: Targeted campaigns have resulted in significantly improved open rates.
Improved Navigation: Users can easily access information, reducing bounce rates and increasing time spent on the site.
Conclusion
The redesigned L100.org is now a dynamic platform that reflects Leadership 100’s mission while enhancing operational efficiency and audience engagement. The intuitive back-end empowers the L100 office team to maintain the site independently, ensuring long-term sustainability.
Project Highlights:
Platform: Squarespace
Duration: 6 months
Key Integrations: E-Commerce, Email Marketing, Analytics
Results: Higher engagement, increased revenue, and greater operational efficiency
Is your organization ready to enhance its digital presence? Let’s connect!
